By Pilgrim - May 02, 2017
Monetising your connected product
In this paper we discuss the benefits and business models of connecting a product, and explore how Chief Marketing Officers can plan and execute to reap the maximum benefits from doing so, which, at the bottom line, is all about effective monetisation of New Product Introduction.
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Featured in The Times: Perfecting IoT Operational Management
Exclusive insights, statistics and expert advice on what it truly takes it succeed in IoT.
