Yiru Zhang, Senior Market Development Manager at disruptive German flat-fee IoT cellular providers 1nce, shares her journey into Smart Energy and the evolution of their novel pricing model for IoT cellular connectivity. Started in 2018, they now have 7,000 customers with 10m connections and are growing at 100% pa. Their all-included tariff provides NB-IoT and LTM where available.
Yiru discusses:
- Some Smart Energy use-cases for low-data-rate cellular
- Lessons learned on the journey since 2018
- Customers now asking for different things. Redesigns.
- Don't actually need to send so much data. Why are you collecting?
- Power consumption. 1nce has had to do a lot of optimisation around that
- Can start small
- Don't think of IoT from telco perspective, think of it as cloud. Legacy telco infrastructure and gate-keeping not fit for purpose
- Security
- Trends to 2025?
- Switching off 2G & 3G.
- LoRA in cities more than grid.
- How to see everything together - without lots of separate dashboards
